Many website owners are now trying to use link building to increase traffic to their websites and potentially boost sales. This has led to a dramatic competition in the link building field, making it harder to get excellent guest blogging opportunities easily. Therefore, you must be smart to achieve great results from your link building strategy.
One way to stand out from the stiff market competition today is through link building automation. This unique technique offers maximum results from your strategy but with minimum efforts, which is something every webmaster would kill for. This article discusses how to use link building automation in your business and the best link building automation tools and tricks to try today. Read on to find out.
What is link building automation?
Link building automation is a strategy that applies effective tools and techniques to help you search, analyze sites, and get high-quality backlinks to your website. With such tools, you can easily send personalized emails, spot the best websites to pitch to and filter out useless links that might hurt your ranking.
The Best Link Building Automation Tools
If you consider using link building automation to boost your SEO both in terms of ranking and traffic, then here are the excellent tools you must try today:
SEMrush tops the list and not just for its popularity but also for its fantastic benefits. It’s among the best tools for performing thorough link audits. For instance, if you use SEMrush for backlink analysis, the tool shows you:
- The exact number of websites linking back to your website.
- The domain authority (DA) of these sites.
- The used anchor texts.
- The geolocation.
Additionally, using SEMrush enables you to spot both high- and low-quality links from afar. This way, you can easily target the best backlinks sources that will help to boost your SEO ranking effectively and without risking any penalties. You can also use SEMrush for competitor analysis. This means you check where your competitors get their backlinks from, and you do the same, giving you a better chance of reaching their level or even outdoing them in a short period.
Typically, SEMrush does all the work, which is why it is on this list because all you have to do is paste a link or keyword, and with a few clicks, you get all the information you need.
If you want a tool that will get you any complex link building-related information, then the Moz link explorer is what you need. Below are six of the best benefits that make Moz a favorite tool to most SEOs:
- This tool enables you to perform in-depth link analysis and determine who is linking back to your site.
- Moz is fantastic in finding suitable link building opportunities for your business.
- It allows you to avoid harmful links without much hassle.
- Shows you everything you need to beat your competitors with little effort.
- Automatically checks your website’s spam score, domain authority, and page authority.
- Checks your backlink profile for backlinks that might be holding you back, thus affecting your SEO ranking negatively.
Ahrefs easily fulfills all your SEO needs as it offers about 5 tools in 1. These unique tools include:
- Content Explorer
- Ahrefs Alerts
- Site Explorer
- Crawl Report
- Position Tracker
Site Explorer and Ahrefs Alerts are the two most unique and popular tools in this list. Site Explorer measures a website’s backlink strength and fetches useful insights to help you appear at the top search results. Ahrefs Alerts, on the other hand, notifies you whenever another website mentions your company. That way, you can easily spot the unlinked mentions and request a backlink, allowing you to get backlinks with less work.
Apart from using these effective tools, here are some unique tactics that you can also include in your link building automation strategy:
1. Provide Unique Products
If you are a marketer, you know that having unique products drives more sales than generic ones. The same applies to link building. If your company sells a particular good or service, make sure it’s the best in the market. Offering amazing products in the market ensures more satisfied customers who will later link back to you to introduce their friends and families to your services, thus more automatic backlinks.
So, having great products and services is an excellent way to automate your link building because the more people like them, the more backlinks and mentions you will get.
If you are a blogger and you don’t sell any products, then provide outstanding ideas to your audience. Excellent ideas undoubtedly get plenty of shares, thus boosting traffic and rankings on Google SERPs.
2. Be an Authority
Becoming an authority is one of the hardest things in link building but it can enable you to get many automatic backlinks.
You can become an authority in your field by showing your expertise in the content you publish on your site and blogs. High-quality and valuable content will open endless doors to:
- Editorial mentions
- Guest blog invites
- And much more.
All these lead to an increase in backlinks that you did not even sit down to request for. The guest blog invites, for instance, allow you to receive high-quality backlinks from authoritative websites in your niche without doing any blogger outreach.
Therefore, focus on one niche before jumping into the next. That way, you can create valuable content on every corner of that niche, which will make your brand the go-to option whenever bloggers want to write something revolving around that niche, thus bringing you even more automatic links.
3. Create Amazing Images
If you have been publishing content without including unique images, then you’ve been missing out on a huge backlinking opportunity. Every smart blogger knows that content needs great images to make it more appealing, engaging and interesting to the readers. If you publish content with great images, some bloggers will want to borrow the images, forcing them to link back to your website.
You can also create a private gallery and fill it with high-quality images. To use this approach, you need professional photographers or graphic designers to create interesting photos for you. After stocking the gallery with usable images, contact several bloggers, and introduce your private gallery. Now give them several images for free in exchange for a backlink. Repeat this process for a while, and you won’t have to reach out to any more bloggers in the future because they’ll be coming to you, bringing even more quality backlinks.
For excellent results, make sure the images in your gallery are all related to your niche to help get many interested bloggers and webmasters.
Link building automation is the latest and most futuristic way to build links right now. However, mastering it might be quite tricky, especially if you are not sure where to start. Luckily, this article shows you three excellent tools and three tactics to include in your link building automation strategy. Therefore, implement everything in this article and see what works better for you. You can also conduct further research to help understand better how every strategy or tool works.