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5 Healthy Link Building Techniques That Drive Results

Link building is crucial for a website – take it from me – as it’s integral to improving your site’s rankings. In this blog, I will discuss a few foolproof strategies for link building that is sure to yield positive results. So let’s get started then!

Broken Link Building

Broken Link Building

Broken link building can work wonders so let’s explore how it works…Create a master list of sites with a similar niche to yours and then analyse them to find their broken links. You can use tools like Screaming Frog – which is free – to help you recognize which links are broken. Once you’ve found a link – write content that’s relevant. Then reach out to the site owner, letting them know the issue you found and include your new content they can link to.

Pitch your content as the solution to the broken link problem.

That way they’ll appreciate you offering a solution to their problem and they’ll likely go ahead with your content. If you’re unable to find their email, you can use a tool called to scout for their email address.

Skyscraper Technique

Skyscraper Technique

You may already know what this method is if you follow Brian Dean from Back link. This method is all about finding content that’s linked to by many websites and making it better.

It’s easy to do this by creating content in ‘listicle’ format.

The content of the listicle might not need improvement but the list can surely be extended. Dig deeper and find these articles out by using Buzzsumo’s Content Analyser to easily find what topics are being linked to. But don’t take shortcuts, you must maintain your quality and provide more value. Once your new and improved content is published, start reaching out to sites that have linked to the article where you got your original idea and let them know about your new blog.

Promote Your Content

One of the most straightforward ways to get more sites to link to yours is through the blog. Your blog will provide you with an opportunity to reach the people who might not be your customers. This will bring more traffic and give you the chance to engage with other bloggers. Build contacts with these bloggers and the links will follow.

Here’s a tip:

Write articles that will grab the interest of well-known bloggers within your niche and reach out to them and ask them to read and review .If they enjoy your content, they’ll likely link to it! This gives you a chance to reach their readership as well.

Blogger Outreach

Blogger Outreach

This method requires you to reach out to bloggers who are open to new content written by you, and then presenting them your new article idea. This is different from the previous tips as the content you write will be published on their website. Bloggers have their inbox cluttered with emails about guest posting so focus on your pitch. This will help you to stand out. Tailor your pitch to the blogger- even show your interest in their blog. Avoid using a generic email for each blogger as this might not always bring you success.

You can also check out my in-depth guide on how you can do blogger outreach.

Capitalise on Expired Domains

We’ve saved the easiest for last. Just like broken links, expired domains are a powerful means for resourceful link building. Use to find expired domains which you can purchase via a domain registrar. After you’ve purchased the expired domain, create a 301 redirect which will drive the existing backlinks to your site. It is as simple as that! To get the most out of this simple method, find expired domains with good metrics and backlinks.

Domains with a high PR have an existing audience that can be directed to your website.

With these basics in mind, you can build links effectively. So, go ahead and conquer the SEO scene.

Happy link building!